I am a product designer, surface designer and graphic designer all rolled into one.
For the past 15 years, I have focused on creating footwear that allows women to express themselves without sacrificing an ounce of comfort. As a Senior Director of Product, I have experience in brand building and line creation for price tiered distribution and channel segmentation for domestic and international markets. My experience includes Cobb Hill, Rockport, the Drydock Footwear Group by New Balance and the Clarks Companies. I have been part of the successful Cobb Hill brand launch, as well as international technology launches, including Clarks Unstructured, Clarks Wave and Rockport Pulse Tech. I am well versed in trend, material and color research, technical blueprints, pattern development, production specifications, cost analysis and factory communications.
With a BFA in Graphic Design, I spent the earlier part of my career in advertising and marketing. I have always had a passion for layout, typography, beautiful patterns and bold prints. My experience ranges from outdoor advertising campaigns, corporate branding, printed wedding suites, website development, and most recently fabric and poster design.
I started my own design business so I could explore all areas of design that I am passionate about. I believe staying curious and exploring new ideas is what leads to the most creative moments and what keeps me challenged as a designer.
Please contact me for consulting, freelancing and licensing opportunities.
Thanks for stopping by!